ConsensusConsensus RangePrevious
Month over Month0.5%0.2% to 0.5%1.6%
Year over Year0.7%-0.5% to 0.9%1.7%

Market Consensus Before Announcement

Japanese retail sales are seen rising 0.7 percent on the year in November, marking a third consecutive month of gains after increasing 1.7 percent the previous month, supported by firm demand for drugs and cosmetics and a rebound in auto sales.

The uptrend in retail sales is expected to continue, though but growth is expected to be slower as signs of weaker sales at major department stores, softer motor vehicle sales, and a drop in new passenger car registrations weigh on overall performance.

On the month, retail sales are projected to rise 0.5 percent rise on a seasonally adjusted basis, following a 1.6 percent gain in October and flat growth in September.

Definition

Retail Sales measure the total receipts at stores that sell durable and nondurable goods. The data are part of the Preliminary Report on the Current Survey of Commerce.

Description

Another way to look at consumer spending in addition to the household spending survey is through the retail sales report. This report gives the total value of goods and services sold each month at retail outlets. The preferred number is the change from the previous year. The report serves as a direct gauge of consumption and consumer confidence. Consumer spending is one of the most important leading indicators for the Japanese economy. Increasing sales signal consumer confidence and economic growth, but higher consumption also leads to inflationary pressures.
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