| Consensus | Consensus Range | Actual | Previous | Revised | |
|---|---|---|---|---|---|
| Month over Month | 0.3% | 0.0% to 0.3% | 0.6% | 0.9% | 0.3% |
| Year over Year | 1.3% | 0.8% to 1.4% | 1.1% | 1.7% | 0.9% |
Highlights
Online sales volumes jumped 2.5 percent, their strongest performance since February 2022, underscoring how digital channels continue to capture a larger share of consumer spending. Clothing stores also enjoyed a 2.5 percent monthly uplift and a 5.5 percent annual surge, the biggest since January 2023, driven by new product launches and weather-aligned consumer demand.
The broader non-food sector gained 0.6 percent, reflecting strong appetite beyond essentials, while overall online spending climbed 2.0 percent month-over-month and 3.7 percent year-over-year. Importantly, total retail spending increased 1.0 percent in July, nudging the online share of retail sales up to 27.8 percent.
These figures suggest consumer behaviour is increasingly influenced by digital convenience, product innovation, and cultural events. The combination of resilient online sales and the resurgence of clothing retail highlights how external factors, such as sports tournaments and weather, can act as catalysts for short-term retail vibrancy while reinforcing long-term structural trends in consumption. These updates take the RPI to 35 and the RPI-P to 33, meaning that economic activities continue to outpace the expectations of the UK economy.
Definition
Description
The pattern in consumer spending is often the foremost influence on stock and bond markets. For stocks, strong economic growth translates to healthy corporate profits and higher stock prices. For bonds, the focus is whether economic growth goes overboard and leads to inflation. Ideally, the economy walks that fine line between strong growth and excessive (inflationary) growth.
Retail sales not only give you a sense of the big picture, but also the trends among different types of retailers. Perhaps apparel sales are showing exceptional weakness but electronics sales are soaring. These trends from the retail sales data can help you spot specific investment opportunities, without having to wait for a company's quarterly or annual report.