Actual | Previous | |
---|---|---|
Sales Balance | -8% | -41% |
Highlights
Sales were still considered poor for the time of year, and expectations for May suggest worsening conditions. Notably, motor trade sales plunged (minus 50 percent), while wholesale volumes saw one of their steepest declines since 2020 (minus 33 percent). Meanwhile, online retail remained relatively stable (minus 1 percent), with a modest recovery anticipated in May (2 percent), reflecting shifting consumer habits. Retailers also cut back less aggressively on supplier orders in April, yet plan deeper reductions next month. Stock levels remain elevated above long-term averages, signalling weak demand.
Overall, while April's figures hint at a slight easing in decline, the retail sector remains in a fragile state. Persistent cost pressures, weak consumer confidence, and subdued seasonal performance indicate an industry still struggling to find its footing. The outlook for May suggests that the downward momentum could persist without more substantial demand-side stimulus or fiscal reassurance.