Actual | Previous | |
---|---|---|
Sales Balance | -24% | -15% |
Highlights
Internet sales faced a steeper decline, dropping by minus 22 percent compared to minus 8 percent in December, and are projected to plummet further in February (minus 46 percent), reflecting shifting consumer spending patterns or reduced discretionary income. Total distribution sales, encompassing retail, wholesale, and motor trades, experienced the sharpest annual contraction in a year (minus 32 percent), with no anticipated improvement next month.
These findings underline the challenging environment for retailers, exacerbated by inflationary pressures, subdued consumer confidence, and possibly higher borrowing costs. Poor sales volumes, both online and in stores, signal broader economic strain affecting consumer behaviour. With no imminent recovery expected, the retail sector faces a pivotal period where businesses may need to adapt to mitigate ongoing challenges. The latest update leaves the RPI at minus 26 and the RPI-P at minus 31, meaning that economic activities remain well behind market expectations.