Consensus | Actual | Previous | |
---|---|---|---|
Sales Balance | -10% | -15% | -18% |
Highlights
Sales volumes were deemed"poor" for the season (minus 23 percent), reflecting a consistent strain on consumer demand. Expectations for January suggest a continued below-seasonal performance, albeit with a minor improvement (minus 18 percent). Internet sales showed a modest decline (minus 8 percent) compared to November (minus 12 percent), but retailers anticipate a slight rebound in January (6 percent), signalling potential optimism in the e-commerce space. Distribution sales volumes, encompassing retail, wholesale, and motor trades, experienced a sharp contraction (minus 30 percent), a steep drop from the prior month (minus 17 percent). January is forecast to see a similar challenging environment, with expectations of a further decline (minus 33 percent).
The data suggests cautious optimism for online retail but highlights broader pressures on in-store and distribution sales, likely driven by weak consumer confidence and seasonal fluctuations. The latest update put the UK RPI and RPI-P at 12 and 14, respectively, meaning that economic activity in general is running slightly hotter than expected.