Actual | Previous | |
---|---|---|
Sales Balance | -6% | 4% |
Highlights
Seasonal sales disappointed too, with October's levels far below expectations (minus 25 percent), a trend likely to persist into November. While in-store sales fell, online sales continued to strengthen, with a steady rise of 21 percent, and projections suggest further growth next month.
Additionally, retailers are cutting back on supplier orders, reflecting decreased consumer demand, which is expected to dip further in November. The broader distribution sector, including wholesale and motor trades, similarly recorded a moderate decline in annual sales volumes, likely to continue as we approach the year's end. These trends indicate a challenging landscape for retailers, with only online channels appearing resilient. The data leave the UK RPI at minus 20, showing overall economic activity running behind market expectations. However, with the RPI-P at 2, the shortfall is only due to surprisingly soft prices.