Micro E-mini options campaign
Micro-sized options, major equity benchmarks
Launch Date
AUG 31, 2020
Key Features & Benefits
- CME Group introduced options on Micro E-mini futures on the S&P 500 and Nasdaq-100 Indices on August 31, 2021 to offer more options to trade the Micro E-minis.
- In less than 6 months since launch, the contracts have traded nearly 800K in total volume.
- To support this campaign, teams across the Marketing Division (Education, Design, Web, Copy & Content Strategy, Marketing Management) worked with the business line to create various assets to bring this launch to life and help make Micro Options the next big thing in options trading.