08/07/2002
These include the following:
Using the Exchange ad (see attached) and adding a logo and contact information
New York Mercantile Exchange member firms will receive a 30% subsidy toward production and placement costs.
Chicago Mercantile Exchange member firms will receive a 20% subsidy toward production and placement costs.
Developing a proprietary ad solely devoted to promoting e-miNY Energy Futures(SM)
New York Mercantile Exchange member firms will receive a 20% subsidy toward production and placement costs.
Chicago Mercantile Exchange member firms will receive a 10% subsidy toward production and placement costs.
Developing printed materials (a brochure, direct mail piece, etc.)
New York Mercantile Exchange member firms will receive a 20% subsidy toward production costs.
Chicago Mercantile Exchange member firms will receive a 10% subsidy toward production costs.
In addition, all participating firms will be eligible to achieve reduced media rates for publications in which the Exchange already achieved the requisite frequency levels through its own advertising campaigns. These publications include:
Barron's
The Wall Street Journal
Crain's Chicago Business
Investor's Business Daily
Institutional Investor
Houston Chronicle
Houston Business Journal
Futures & OTC World
Member firms may also combine their advertising placements with those of other firms in the program to reach frequency rates in other publications.
To be eligible for frequency rates, the ads must be placed through the Exchange's advertising agency, Gotham.
Participation in the program is subject to review by the Exchange of content and choice of publication. The Exchange will not subsidize advertisements in the same month for publications already on the Exchange's media schedule for e-miNY advertising. Funding is capped at $10,000 per member firm (including subsidiaries unless that subsidiary is separately a member firm).