| Consensus | Consensus Range | Actual | Previous | Revised | |
| Total Vehicle Sales - Annual Rate | 15.3M | 15.1M to 15.8M | 15.8M | 14.9M | 14.8M |
| North American-Made Sales - Annual Rate | 12.2M | 11.4M |
Highlights
Sales of new motor vehicles are up to a 15.8 million unit seasonally adjusted annual rate in February after 14.8 million in January and are below the 16.0 million unit pace in February 2025. Sales likely rebounded in February after winter storms and extreme cold weather cut into customer traffic in January. The February sales pace is above the consensus of 15.3 million in the Econoday survey of forecasters.
Sales of passenger cars are only slightly higher in February at 2.679 million units after 2.602 million in January. Sales of light trucks which includes minivans, crossovers, and SUVs are up to 13.072 million in February from 12.218 million in January. Sales of light trucks account for 83 percent of all motor vehicles' sales in February.
Sales of heavy trucks are somewhat slower at a 368,000 unit pace in February after 389,000 units in January. This is softer than the 446,000 unit pace in February 2025 when the rush was on to invest in new equipment before tariffs drove prices higher and/or disrupted supply chains.
Market Consensus Before Announcement
The consensus sees sales up to an annual 15.3 million unit rate from 14.9 million in January.
Definition
Unit sales of motor vehicles, published by the Bureau of Economic Analysis at the beginning of each month, include domestic sales and imports. Domestics are sales of autos produced in the U.S., Canada, and Mexico. Imports are U.S. sales of vehicles produced elsewhere. The data track all passenger cars and light trucks up to 14,000 pounds gross weight (including minivans and sport utility vehicles). Though totals include a relatively small portion sold to businesses, motor vehicle sales are good indicators of trends in consumer spending and often are considered a leading indicator at business cycle turning points.
Description
Since motor vehicle sales are an important element of consumer spending, market players watch this closely to get a handle on the direction of the economy. The pattern of consumption spending is one of the foremost influences on stock and bond markets. Strong economic growth translates to healthy corporate profits and higher stock prices. The bond market focus is on whether economic growth goes overboard and leads to inflation. Ideally, the economy walks that fine line between strong growth and excessive (inflationary) growth. This balance was achieved through much of the nineties. For this reason alone, investors in the stock and bond markets enjoyed huge gains during the bull market of the 1990s.
Retail sales growth did slow down in tandem with the equity market during the 2001 recession but then, boosted by a low interest rate environment, rose sharply through 2007 before falling sharply during the Great Recession. Sales then recovered and, once again boosted by low rates, began a long period of steady and favorable growth.
In a more specific sense, auto and truck sales show market conditions for auto makers and the slew of auto-related companies. These figures can influence particular stock prices and provide insight to investment opportunities in this industry. Given that most consumers borrow money to buy cars or trucks, sales also reflect confidence in current and future economic conditions.