Retail sales rose 0.6 percent in September on a volume basis, led by a 3.0 percent increase in sales of computers and communications equipment. Compared to a year ago, sales rose 1.5 percent from a revised decline of 0.4 percent (-0.2 percent) in August.

Sales of food, beverages, and tobacco rose 1.0 percent in September, while those for"other" goods increased 1.1 percent. Offsetting the gains was a 1.7 percent decline in sales at gas stations and a 2.2 percent drop for published items, sporting goods, and toys. Excluding sales at gas stations, overall sales were up 0.7 percent.

Swiss consumers haven't been as reluctant as those in other European countries to spend. One factor behind this is the overall lack of inflation which is allowing the Swiss to keep more of what they earn.

Retail sales measure the total receipts at stores that sell durable and nondurable goods. The survey comprises around 4,000 companies with the small-sized firms asked to provide monthly turnover data on a quarterly basis. Statistics are provided in both nominal and volume measures; the latter is the more important for financial markets. The headline figure is the annual growth in sales volumes adjusted for differences in trading days. Seasonally adjusted monthly changes are also provided. Details are limited in the first estimate but a more complete picture is provided with the following month's release.

Consumer spending accounts for a large portion of the economy, so if you know what consumers are up to, you will have a pretty good idea on where the economy is headed. Needless to say, that is a big advantage for investors. The pattern in consumer spending is often the foremost influence on stock and bond markets. For stocks, strong economic growth translates to healthy corporate profits and higher stock prices. For bonds, the focus is whether economic growth goes overboard and leads to inflation. Ideally, the economy walks that fine line between strong growth and excessive (inflationary) growth. Retail sales not only give you a sense of the big picture, but also the trends among different types of retailers. Perhaps auto sales are especially strong or apparel sales are showing exceptional weakness. These trends from the retail sales data can help you spot specific investment opportunities, without having to wait for a company's quarterly or annual report.