Expanding our Global Brand
In 2013, our influence continued to grow as part of our comprehensive brand strategy to reach more markets around the world. Our integrated marketing communication initiatives brought CME Group to more people, in more places.
Through strategic public relations at higher levels, we are generating coverage in elite publications such as The Economist, reaching influential leaders and positioning CME Group as a premier global company.
Our new television spot highlights our global reach-with a little help from Sir Richard Branson and LPGA Champion Brittany Lincicome.
CME Group is a proud co-sponsor of CNBC’s “Futures Now,” the first multi-platform media/web experience entirely devoted to the futures market, presented in an easy-to-understand way that is ideal for multiple audiences.
Our series of educational infographics explains complex industry issues at a glance.
County and State Fairs
As part of our outreach, CME Group partners with 4-H to host the Commodity Carnival in the heart of agricultural communities across the United States. The learning experience engages young children in a game of bringing a hog to market, teaching the importance of risk management for audiences of all ages.
Our “How the World Advances” marketing campaign communicates the vital risk-management role we play in industries and markets around the world.
Futures Fundamentals: Derivatives Made Simple is an interactive educational website that establishes CME Group as a go-to resource for explaining the vital role that global futures markets play in our everyday life.
The annual Global Financial Leadership Conference brings top clients together with key influencers and decision-makers to discuss critical issues impacting markets. In its sixth year, the 2013 event featured former Secretary of State, U.S. Senator and First Lady Hillary Rodham Clinton, former U.K. Prime Minister Gordon Brown and philanthropist Michael Milken, among others.
Agricultural communities continue to be a focal point for CME Group, and our advertising campaign reinforces these relationships.
CME Group is boosting its brand visibility and strengthening customer engagement through sports sponsorships of the NHL's Chicago Blackhawks, the LPGA, and Aviva Premiership's Saracens Rugby Football Club.
Visits per Month OPENMARKETS, CME Group’s online magazine, provides thought leadership on economic and geopolitical trends.