US: E-Commerce Retail Sales


Fri Nov 17 09:00:00 CST 2017

Actual Previous Revised
E-Sales Q/Q Change SAAR 3.6% 4.8% 4.7%

Highlights
Online shopping has been strong this year but did slow in the third quarter, up 3.6 percent quarter-to-quarter vs a revised 4.7 percent in the second quarter. As a percentage of total retail sales, e-commerce continues to gain ground, up 2 tenths to 9.1 percent.

Definition
E-commerce sales are sales of goods and services where an order is placed by the buyer or where price and terms of sale are negotiated over the Internet, an extranet, Electronic Data Interchange (EDI) network, or other online system. Payment may or may not be made online. Retail e-commerce sales are estimated from the same sample used for the Monthly Retail Trade Survey (MRTS) to estimate preliminary and final U.S. retail sales. Advance U.S. retail sales are estimated from a subsample of the MRTS sample that is not of adequate size to measure changes in retail e-commerce sales.

Description
E-commerce is a faster growing segment of the retail sector than retail sales overall. This report provides detail on e-commerce retail sales and data on its share of total retail sales. The growth rates and shares of e-commerce can be used as a benchmark to compare individual companies' growth in e-commerce. E-commerce increasingly is important for retailers' profitability and viability.