US: E-Commerce Retail Sales

Mon Aug 17 09:00:00 CDT 2015

Actual Previous Revised
E-Sales Q/Q Change SAAR 4.2% 3.5% 3.7%

Growth in e-commerce retail sales continues its ascent, up a very strong 4.2 percent in the second quarter compared to the first quarter. Year-on-year, e-commerce sales rose 14.1 percent. These readings dwarf growth in total retail sales where the quarter-to-quarter gain in the second quarter rose 1.6 percent with the year-on-year rate up a very weak 1.0 percent. E-commerce now makes up a record 7.2 percent of total retail sales, up from 7.0 percent in the first quarter.

E-commerce sales are sales of goods and services where an order is placed by the buyer or where price and terms of sale are negotiated over the Internet, an extranet, Electronic Data Interchange (EDI) network, or other online system. Payment may or may not be made online. Retail e-commerce sales are estimated from the same sample used for the Monthly Retail Trade Survey (MRTS) to estimate preliminary and final U.S. retail sales. Advance U.S. retail sales are estimated from a subsample of the MRTS sample that is not of adequate size to measure changes in retail e-commerce sales.

E-commerce is a faster growing segment of the retail sector than retail sales overall. This report provides detail on e-commerce retail sales and data on its share of total retail sales. The growth rates and shares of e-commerce can be used as a benchmark to compare individual companies' growth in e-commerce. E-commerce increasingly is important for retailers' profitability and viability.