At CME Group, we believe in the power of aligning our brand with winning organizations in venues that the general public encounters and interacts with in everyday life. Our many sponsorships across multiple venues enable us to build awareness and mass market visibility while showing our support for fair and spirited competition at the same time.
When the puck dropped on home ice at the United Center October 12, it marked the official start of the 2016 Chicago Blackhawks season and CME Group's fourth year as a presenting sponsor of the team. During our time as a proud sponsor, we have celebrated the team’s many accomplishments, including two of their three recent Stanley Cup victories.
The LPGA CME Group Tour Championship – now in its third year as the re-formatted “Fed Ex Cup equivalent” on the LPGA tour – features the season long “Race to the CME Globe,” where LPGA players compete throughout the season to qualify for a season-ending championship tournament. Featuring the best of the best in women’s golf, the CME Group Tour Championship will take place November 17–20 at the world-renowned Tiburon Golf Club in Naples, Florida.
From a branding perspective, the CME Group Tour Championship continues to hit new viewership records and generate worldwide media coverage on ABC, the Golf Channel as well as print, online and social media channels.
In addition to our title sponsorship of the tournament and the season-long points race, CME Group also sponsors two prominent LPGA players, Brittany Lincicome and Mo Martin. As a 2014 addition to our LPGA player endorsement initiatives, Mo Martin won the 2014 RICOH British Women's Open. Brittany Lincicome won a major championship early in the 2015 season with her victory at the ANA Inspiration Tournament. At that tournament alone, Brittany was watched by nearly 3.5 million viewers globally.
CME Group was proud to be a Foundation Partner of the 2016 Louis Vuitton America's Cup World Series in June 2016. Making maritime history, this event took place on the shoreline of beautiful Lake Michigan, the first fresh-water venue to host America’s Cup Sailing in the event's 165-year history.
Established in 1876, Saracens are the reigning champions for the English Premiership, the top level of domestic rugby union in England, and are also the current holders of both the Anglo-Welsh Cup and The European Rugby Champions Cup making them the best team in the UK and Europe.
CME Group has sponsored Saracens Rugby Club since February 2014 and renewed the partnership with the Club for another three seasons through 2019. CME Group and Saracens align in their development of their global network strategy and CME Group is proud to be associated with Saracens and their core values: discipline, honesty, work ethic and humility.