Traditional media is rapidly changing. With the advent of social networks and mobile Internet, bloggers and citizen journalists are disseminating news faster than ever. In fact, 59 percent of Internet users participate in a social network. CME Group is an active participant in that conversation and has recently opened up a new electronic communication channel.
The blogosphere constantly swirls with discussions about the economy, regulatory reform and the global financial markets. In March, CME Group jumped into these conversations with the launch of a new blog-focused Web site, Open Markets.
"CME Group is using this platform to voice opinions on issues that matter to key constituents including financial market participants, customers, employees, analysts, regulators, legislators and media," says Anita Liskey, managing director, corporate marketing and communications. "We hope this communication channel will spark a dialogue on the broad range of subjects that affect our markets."
The blog’s focus is not solely on CME Group products and markets. The posts are intended to discuss issues that affect a diverse and increasingly interrelated array of financial markets, both emerging and established.
Given the urgent nature of impending regulatory reform, the site is currently focused on the various proposals, discussions and debates occurring around the world designed to reshape financial markets.
"Regulatory reform was a natural focus when we introduced this blog," explains Liskey. "There were already considerable conversations happening about regulation. CME Group needed a new medium to participate in these conversations and to communicate our viewpoints and gather feedback from readers."
Over time, Open Markets content will evolve and include a wider range of topics such as market access, technology and globalization. While the current roster of bloggers consists of CME Group executives, the site is open to guest bloggers who may offer perspectives that are distinctive from CME Group’s viewpoint.
In addition to the blog portion, Open Markets is a one-stop shop for all CME Group thought-leadership content. It includes testimonies and speeches, white papers, features from CME Group Magazine, media articles and video clips. Links to Web sites for regulatory agencies, industry organizations, media outlets, analyst groups and U.S. Congressional committees, as well as financial market and economic-focused blogs, are also posted on the site.