Reporting to the Director, Corporate Communications, the Associate Director, Product Communications will be responsible for developing and implementing media relations and other public relations strategies to promote CME Group’s products and services with key constituents, including customers and potential customers. These efforts will be designed to supplement brand and marketing efforts to influence opinion and attract users to CME Group markets.
The Associate Director, Product Communications will serve as a liaison with CME Group’s product groups to identify promotional opportunities, provide communications/public relations recommendations, respond to media requests, and actively pitch and generate media coverage of CME Group’s products.
Working as an integrated part of the Corporate Communications team, the Associate Director, Product Communications will also be responsible for collaborating with cross functional team members – within and external to the Corporate Communications department – to manage work projects, assignments and promotional campaigns.
Additionally, the Associate Director, Product Communications will be responsible for writing and producing various communications materials including, but not limited to: press releases, backgrounders/fact sheets, brochures, speeches/presentations, bylined articles, video scripts, etc. that will support CME Group’s efforts to promote its products as well as educate key constituents on the benefits, volume records and other achievements of this area.
The Associate Director, Product Communications will develop and maintain strong ties to the reporters (national and international print, broadcast and online) who cover CME Group and its markets.
He/She would serve as a spokesperson, as needed, or determine appropriate CME Group spokesperson for CME Group product-related news or press inquiries as well as be responsible for preparing CME Group executives with Q&As, facts or supporting materials to use when talking to reporters.
Requirements
Strong written, verbal and online communications skills
Deep understanding of financial services/products and financial-related issues
Experience with financial products or market-related environment a plus
Proven track record in media relations and building strong relationships with reporters
Ability to develop strategy and manage implementation of communications campaigns
Strong interpersonal skills and willingness to work as part of an integrated marketing communications team
Ability to serve as a project manager, directing others in the work flow process; managing outside vendors
Attention to detail and deadlines
Bachelor’s Degree in Public Relations, Communications or Related Field; Advance Degree a plus